Angela Quinn, Husch Blackwell's Chief Client Officer, will present, "Building Better Bios: What Actually Matters to In-House Counsel and Clients," for the Legal Marketing Association (LMA) Annual Conference on Thursday, April 4, 2024.
There’s so much pressure on legal marketers and BD professionals to show ROI amongst shrinking budgets and market uncertainty. With a large percentage of web traffic coming in through attorney bio pages, they are an incredible area for investment and innovation. In this session, we’ll look at bio pages as an important step in the business development journey. In-house counsel will join us to reveal the real ways they use bios and provide insights on making yours better. We’ll look at bios, in- and out-of-category, that break the mold and all walk away with ideas for your own firm.
Topics:
- Define the real business challenge we are trying to solve with attorney Bio pages
- Identify disconnects between what attorneys want and what potential clients want from attorney bios
- Collect in- and out-of- category examples to share and present at your firm
For more information, visit the conference website.