Strategic protection for your trademark assets.
Husch Blackwell counsels clients on the strategic use and registration of trademarks, service marks, trade dress, and product and packaging configurations. Our law firm's trademark team has helped register thousands of trademarks worldwide in coordination with our trusted associates outside of the United States for clients such as Anheuser-Busch, Bunzl Distribution USA, TricorBraun, Inc., AMC Theatres, Caleres, Inc., and Luxco, Inc.
We also actively manage domestic and global trademark portfolios on a worldwide basis and have extensive experience in clearing, evaluating, prosecuting, maintaining, and enforcing trademarks, service marks, trade dress, product design, and packaging configurations. Our tailored approach to selecting local counsel provides clients with the appropriate expertise and experience for their specific needs in the various applicable jurisdictions, while routinely delivering lower costs and higher quality representation when compared to “worldwide” firms that utilize their local offices regardless of fit or expertise.
Our firm’s trademark law team develops corporate and brand identity programs for startups, as well as for companies that are rebranding or entering new markets. We offer intellectual property audits designed to identify trademark protection opportunities, as well as licensing services.
Our trademark team also develops innovative litigation strategies to enforce, defend, and advance clients’ intellectual property interests. Our team takes a multifaceted approach to trademark enforcement, using a wide variety of tools—such as demand letters, letters of protest, negotiated settlements, oppositions, cancellations, and civil actions—to obtain the best results in the most efficient means possible and in close coordination with our clients. We are also able to employ the newly instituted expungement and reexamination procedures before the U.S. Trademark Office when applicable. We are strong advocates for our clients in resolving all manner of disputes, always bearing in mind each client’s specific business objectives.